Antix Press Contact
Tim Cole, Marketing
e: tim.cole@antixlabs.com
t: +44 1183 570357
PRESS RELEASE
Antix Launches Game Warehouse
– Publisher showcase and distribution hub –
12th February, 2010: Reading, England – Antix launches its Game Warehouse to support publishers, developers and retail channels delivering networked, native games across multiple screens including mobile phones, TVs and PCs.
The Antix Game Player (AGP) is an on-device software client for native games services licensed to multiple tier one device makers. Antix now provides resources and services for storing games and related assets in a virtual warehouse, making it easy and cost-effective for publishers and developers to showcase and distribute games in Antix format to multiple sales channels in a controlled manner.
“Antix’s channel partners provide publishers and developers with access to untapped routes to market and revenue. The warehouse facilitates the discovery, sourcing and management of a games portfolio by channel partners. Using the Antix Warehouse to provision content removes some of the resource and maintenance constraints traditionally faced by developers and publishers when bringing new contents to market”, said Francis Charig, Antix’s Chief Executive.
Antix’s game service includes comprehensive developer tools, certification service, store as well as the warehouse and its on-device software client. Consumers using the Antix service can play premium quality, casual, advanced casual and premium titles across multiple screens irrespective of variations in screen size, input device, operating system and chipset. Content can be distributed virally via the cloud or off-network from one device to another such as from a TV to a phone or a PC to an STB, alleviating bandwidth problems for carriers whilst the payment transaction is still handled via the service provider’s store. Various business models are supported including advanced ‘Try Before You Buy’, available both on the device or directly in consumers’ PC browsers connected to a store.
– Ends –
About Antix Labs, Ltd. (Antix):
Antix has developed the Antix Game Player incorporating a consumer-focused distribution file format and service that makes games even more viral than music and video whilst still protecting the rights and the revenues of the developers. It enables consumers to copy, share, challenge and play with others not only via a service provider’s network but also off-network by means of wireless technologies such as Bluetooth and Wi-Fi Direct. Antix connects consumers across feature phones and smartphones, tablets, TVs, set top boxes, PCs and other devices even when a provider’s network is inaccessible, intermittent, slow or full as is the reality in home and on mobile across most of the world. The company offers the Game Player, corresponding tools, certification mechanism, optional white-label store and an optional game warehouse necessary to deploy a complete service offering. The Antix Game Service is being used as a core gaming component by major operators, broadcasters, device manufacturers and retailers across the globe. Headquartered in the Reading Enterprise Centre in Reading, England and with offices in America and Asia, Antix was founded by Francis Charig, its current Chief Executive and a World Economic Forum Technology Pioneer.
For more information, please visit: http://antixlabs.com/.
Alternatively please contact:
Tim Cole, Marketing, Antix Labs Ltd.
tim.cole@antixlabs.com
+44 1183 570357
