Antix Game Player for MStar Platform

World’s no.1 TV solutions provider announces high performance native game service for connected TVs and other devices –

29th September, 2010: Reading/Theale UK – The high performance Antix Game Player from Antix Labs is now available on televisions using single chip TV solutions from MStar Semiconductor, the world’s foremost supplier of solutions for TVs and a leading supplier of ICs across connected mobile and CE devices.

Consumption of games has moved from participation by a narrow sector of the population to the mainstream and with it, there has been a related explosion in the size of the market for games on phones. With the rapid growth in the global connected TV market, there is now an urgent demand to meet consumers’ aspirations for high quality gaming services on TVs as well. MStar has taken the lead by working with Antix to offer a comprehensive end-to-end and high performance games service including content and store supported by MStar’s internet connected TV platforms.

Antix Labs’ native games use a secure file format, similar in concept to MP3 for music or MPEG for video. Consumers use the Antix Game Player to play high performance content and create a truly seamless experience across different devices such as TVs, tablets and phones, and then copied and virally shared with their friends and family, across the cloud or M2M off-network.

“The Antix Game player is a complete product and gives all our TV customers a simple way to meet the demands of an increasingly expectant market by offering the user best-in-class, casual and premium gaming services with downloadable native content,” said Trevor Neal, Vice President of MStar.

“MStar’s success in supplying TV solutions has been remarkable. Antix’s products and its associated publishing community enable MStar to strengthen its comprehensive solutions in TV and also across the many other screens in which MStar is active and taking increasing market share,” said Francis Charig, Antix’s Chief Executive.

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About MStar

MStar Semiconductor, Inc. is recognized as the leader in silicon solutions for Digital TV and other high volume consumer products including STB, and Mobile Phone. MStar solutions enable leading TV manufacturers to quickly produce market leading products. MStar is headquartered in Hsinchu, Taiwan, and has development offices across the world.

For more information please contact: info@mstar-europe.com

About Antix Labs, Ltd. (Antix):

Antix has developed the Antix Game Player incorporating a consumer-focused distribution file format and service that makes games even more viral than music and video whilst still protecting the rights and the revenues of the developers. It enables consumers to copy, share, challenge and play with others not only via a service provider’s network but also off-network by means of wireless technologies such as Bluetooth and Wi-Fi Direct. Antix connects consumers across feature phones and smartphones, tablets, TVs, set top boxes, PCs and other devices even when a provider’s network is inaccessible, intermittent, slow or full as is the reality in home and on mobile across most of the world. The company offers the Game Player, corresponding tools, certification mechanism, optional white-label store and an optional game warehouse necessary to deploy a complete service offering. The Antix Game Service is being used as a core gaming component by major operators, broadcasters, device manufacturers and retailers across the globe. Headquartered in the Reading Enterprise Centre in Reading, England and with offices in America and Asia, Antix was founded by Francis Charig, its current Chief Executive and a World Economic Forum Technology Pioneer.

For more information, please visit: http://antixlabs.com/.

Alternatively please contact:
Tim Cole, Marketing, Antix Labs Ltd.
tim.cole@antixlabs.com
+44 1183 570357

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