Antix Press Contact
Tim Cole, Marketing
e: tim.cole@antixlabs.com
t: +44 1183 570357
ITPR Media Contact
Will Gardiner / Richard Botley
e: willg@itpr.co.uk
e: richardb@itpr.co.uk
t: + 44 1932 578 800
PRESS RELEASE
Antix Opens Game Certification & Signing Centre
– Impressing publishers and consumers with confidence, trust and security –
11th February, 2010: Middlesbrough, England – Antix opens its game certification and signing centre at Boho One, the new commercial flagship building for the DigitalCity project in Middlesbrough. Just yards from the railway station, DigitalCity has been designed to be the ‘heart’ of the Boho Zone – the commercial quarter for the town’s digital media, digital technology and creative sectors.
The Antix Game Player (AGP) is an on-device software client for native games services licensed to multiple tier one device makers of phones and televisions enabling deployment of uniform, high performance game services across different devices irrespective of field of use, chipset, operating system, screen size and input device.
The Antix certification service provides publishers and developers with access to a suite of tests and processes to verify their games. The signing system ensures that only games and their assets that have been properly signed will run on the game player shipped to consumers. A dedicated team supports certification and signing. Certification criteria for the Antix Game Player are transparent and made available to publishers. Once games have been certified and signed they can be made available for preload or distributed to stores, either via the Antix Game Warehouse or through direct publisher/store relationships.
“Antix uniquely provides all of the elements and infrastructure necessary to deliver an end-to-end networked, native games service across multiple screens including mobile phones, TVs and PCs. The Boho Zone is ideally located to develop our collaboration with the North East and the international video games industry as well as our plans of co-operation with the region’s academic institutions. The Antix certification and signing centre provides an ideal platform for the further development of the skills necessary to be successful in this market place”, said Francis Charig, Antix’s Chief Executive.
Antix’s game service also includes comprehensive developer tools, store and warehouse along with its on-device software client. Consumers using the Antix service can play premium quality, casual, advanced casual and premium titles across multiple screens irrespective of variations in screen size, input device, operating system and chipset.
– Ends –
About Antix Labs, Ltd. (Antix):
Antix has developed the Antix Game Player incorporating a consumer-focused distribution file format and service that makes games even more viral than music and video whilst still protecting the rights and the revenues of the developers. It enables consumers to copy, share, challenge and play with others not only via a service provider’s network but also off-network by means of wireless technologies such as Bluetooth and Wi-Fi Direct. Antix connects consumers across feature phones and smartphones, tablets, TVs, set top boxes, PCs and other devices even when a provider’s network is inaccessible, intermittent, slow or full as is the reality in home and on mobile across most of the world. The company offers the Game Player, corresponding tools, certification mechanism, optional white-label store and an optional game warehouse necessary to deploy a complete service offering. The Antix Game Service is being used as a core gaming component by major operators, broadcasters, device manufacturers and retailers across the globe. Headquartered in the Reading Enterprise Centre in Reading, England and with offices in America and Asia, Antix was founded by Francis Charig, its current Chief Executive and a World Economic Forum Technology Pioneer.
For more information, please visit: http://antixlabs.com/.
Alternatively please contact:
Tim Cole, Marketing, Antix Labs Ltd.
tim.cole@antixlabs.com
+44 1183 570357
